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Don’t be like the Army: why reverse psychology marketing can be a risky strategy

Don’t be like the Army: why reverse psychology marketing can be a risky strategy

by admin | Jan 29, 2016 | Blog, Marketing News & Views | 0 comments

The Army’s latest campaign is an example of reverse psychology marketing. Could this work in your marketing strategy or is it too risky? Find out in the latest Msgworks blog.

Don’t be like Apple: why discount price offers are terrible.

Don’t be like Apple: why discount price offers are terrible.

by admin | Jan 14, 2016 | Blog, Marketing News & Views | 0 comments

Today I received an email from Apple. This itself is not unusual, but the enclosed copy and discount price offer was so out of the ordinary that I at first dismissed the email as spam or even a phishing scam. But no, apparently Apple really is offering up to £275...
Wishing you a peaceful, happy Christmas and prosperous 2016.

Wishing you a peaceful, happy Christmas and prosperous 2016.

by admin | Dec 21, 2015 | Blog, Uncategorized | 0 comments

We would love to help get your marketing purring away next year. Get in touch and let’s make your message...
We have a new address

We have a new address

by admin | Mar 6, 2015 | Blog, Uncategorized | 0 comments

We have a new address. Come and have a chat!

Should you exhibit at BETT? BETT 2015 mini review

Should you exhibit at BETT? BETT 2015 mini review

by admin | Dec 19, 2014 | Blog, Trade Fairs | 0 comments

BETT is a trade fair aimed at educational technology, specifically in schools. It is one of the largest education trade fairs in the world and has long been an established part of the mix for suppliers marketing to schools. A week on from the event, I thought I would...
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