Copywriting: why rules are made to be broken.
Today there was a minor social media storm over a billboard that TfL had commissioned at a total cost of nearly £100k (I’m clearly pitching to the wrong businesses). The poster contained the headline “TfL doesn’t make a profit because we reinvest all our income to run...
Upcoming Marketing Events (and a great new course)
I’ve got a busy couple of weeks coming up. I’m going to be at a number of events offering great marketing tips and help and would love to meet you there.
First of all (and very short notice, sorry!), I am going to be at WP North East (at Campus North)…
The sobering realities of app development and why your marketing strategy needs to be right
This is a brilliant, sobering article about the realities of being an app developer, especially if you rely on a single route to market via the App Store. There are plenty of lessons, but the most important is to plan your marketing strategy for long term development...
Wishing you a peaceful, happy Christmas and prosperous 2016.
We would love to help get your marketing purring away next year. Get in touch and let’s make your message...